A curated in-facility advertising network for P3 Recovery Burleigh — placing wellness-aligned brand content on existing screens during contrast therapy sessions, creating a new revenue stream without disrupting member experience.
$133K
Est. Annual Revenue
5
Premium Slots
$500
Per Week Premium
23min
Ads / Hour Max
$5K
Brand of the Week
The Opportunity
Members spend 45–90 minutes per visit cycling through hot and cold baths. Screens are already mounted and running YouTube playlists. A structured advertising program converts idle screen time into a curated, revenue-generating brand experience.
Wall-mounted screen above slatted timber panels, visible from all four bath positions. Members face this direction throughout immersion cycles — maximum dwell time.
16:9 display, est. 55–65" diagonal
Sightline from all four baths
Priority placement for premium partners
Brand of the Week Zone
Physical activation area — bench-top display and branded product placement beside the baths, exclusive to the Brand of the Week $5,000/wk package.
Product display visible centre-wide
Co-branded water/towel station option
Maximum once per calendar month
P3 RECOVERY BURLEIGH / SCREEN AD PROGRAM
Slide 02 / 06
Partner Brands
Confirmed & Target Partners
03
GARMIN
Wearable Tech
GPS sport watches and health trackers worn by performance athletes. HRV and recovery data directly relevant to contrast therapy.
TARGET
WHOOP
Recovery Wearable
Strain and recovery monitoring trusted by elite athletes. HRV data ties directly into the contrast therapy story.
TARGET
OURA
Sleep & Recovery Ring
Sleep and readiness tracking for high-performers. P3 members are core Oura users — natural fit for post-session content.
TARGET
HALO SAUNA HAT
Sauna Accessory
Premium wool sauna hats for heat protection — a seamless upsell for P3 members exploring heat therapy post-contrast session.
TARGET
HI VIBE WATER
Functional Hydration
Already stocked on-site. Screen ads reinforce the on-shelf presence and create a full in-facility brand loop.
CONFIRMED
PILLAR PERFORMANCE
Sports Nutrition
Premium electrolytes and recovery nutrition. Strong Gold Coast community presence, aligned athlete demographic.
CONFIRMED
LSKD
Performance Apparel
Australian activewear with a strong community following. P3 Burleigh members are the core LSKD buyer profile.
CONFIRMED
DR HYDRATE
Electrolyte Hydration
Australian all-in-one hydration drink with no added sugar, batch-tested for banned substances. Built for rehydrating between hot and cold rounds.
TARGET
SAVVY
Functional Beverage
Australian nootropic drinks and coffee for focus and calm. Speaks to the mental side of recovery that members come to P3 for.
TARGET
AG1
Daily Nutrition
Daily greens and foundational nutrition drink with a global following among athletes and high-performers. A natural part of a member's morning routine.
TARGET
Partner Approval Criteria
✓Wellness / performance / recovery focus
✓Visual style matches P3 minimal dark aesthetic
✓No alcohol, gambling, fast food or tobacco
✓Content submitted 5 days before rotation start
P3 RECOVERY BURLEIGH / SCREEN AD PROGRAM
Slide 03 / 06
Ad Formats & Packages
What Brands Get
04
Live Screen Rotation Demo
Weekly Packages — Max 5 Rotating Brands
Entry
Static Tile
$125
per week
Static logo + tagline
8× 15-sec spots / hour
Brand provides assets
Starter
Ambient
$200
per week
30-sec ambient video
6× spots / hour
Brand provides footage
Standard
Spots + Edu
$325
per week
30-sec spot + edu tile
P3 content integration
6× spots + 4× edu / hour
Premium
All Formats
$500
per week
All ad format types
Priority screen placement
Content creation support
Weekly performance report
Brand of the Week
Full Takeover
$5,000
per week · once / month max
Screen priority all week
Physical presence in-centre
Co-branded social post
Exclusive member offer
End-of-week data report
Beyond the Screen
Interactive Fridays
Every Friday the centre becomes a live activation space. Partner brands get hands-on time with members, so the product isn't just seen on screen but tasted, worn and tested in person.
Screens run the brand's ads alongside the activation
Real Members, Real Use
All ad content features P3 Burleigh members, not stock footage or models. Members are shown wearing, drinking, eating and trying the products, giving every spot real-life proof in the room where it plays.
Filmed in-centre with Burleigh members
Authentic use: wearing, drinking, eating, trying on
Members see people they know on screen
Friday activations double as content shoots
P3 RECOVERY BURLEIGH / SCREEN AD PROGRAM
Slide 04 / 06
Financial Projections
Revenue Potential
05
Interactive Revenue Calculator
5
$500
68%
9
Screen Revenue / Year
$88K
BOTW Revenue / Year
$45K
Total Annual Revenue
$133K
Break-Even Est.
Month 3
Content Creation (one-off per brand)
$2.5K – $6K
Template $500–$1,500 · Video $800–$2,500 · QA $200–$500
Break-Even Point
Month 3
3 premium slots confirmed → setup recovered, net positive from week 10
Assumptions
5 premium slots at $500/week · 68% average occupancy across 52 weeks = $88,400 screen revenue. Brand of the Week at $5,000/week available once per calendar month, 9 months active in Year 1 = $45,000. Total Year 1 potential: ~$133,400. Content creation costs borne by individual brands unless bundled into package at P3's discretion.
P3 RECOVERY BURLEIGH / SCREEN AD PROGRAM
Slide 05 / 06
Partner Expression of Interest
Start the Conversation
07
Complete this form to register interest in a screen advertising slot at P3 Recovery Burleigh. The P3 team will follow up within 48 hours to discuss fit, format, and timing.
Please fill in all required fields.
This form sends your details to the P3 Recovery Burleigh team at plexo.online. All enquiries are treated confidentially.
✓
We'll be in touch.
Thanks — the P3 team will follow up with within 48 hours to discuss next steps.
What Happens Next
P3 team reviews brand fit against programme criteria
Follow-up call to confirm slot, package and timing
Partner agreement issued within 5 business days
Content brief and ad spec sheet provided on sign
Questions?
Reach Jordan directly at P3 Recovery Burleigh or through plexo.online. All partner enquiries are managed through Plexo on behalf of P3.
Confirm 3 launch brands (Hi Vibe Water, Pillar Performance, LSKD). Draft brand guidelines and ad spec sheet. Execute partner agreements. Set up YouTube playlist structure with time-coded ad blocks.
Month 1 — Weeks 3–4
Content Production
Brands deliver product and brand assets. Spots are filmed in-centre with P3 Burleigh members using the products, then cut into 15-sec and 30-sec spots per brand. QA review against P3 visual standard. Load into YouTube playlist and test on-screen.
Month 2
Soft Launch
Go live on screens. Staff briefed on partner brands. Monitor member feedback for 4 weeks. First Interactive Friday activations begin. First Brand of the Week offered to Hi Vibe Water (already on-site, natural fit).
Month 3
Expand to 5 Slots
Outreach to Garmin, WHOOP, Oura, Halo Sauna Hat, Dr Hydrate, Savvy and AG1. Refine rotation based on feedback. Publish first partner performance reports. Begin Brand of the Week calendar.
Month 4+
Full Programme
All 5 rotation slots active. BOTW running monthly. Quarterly partner review and pricing assessment. Explore second screen if demand exceeds 5-slot capacity.